Bob Hafer
New Home Specialist
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Comprehensive New Home Sales
Strategies
Connect and Collaborate with New Home
Builders to Advance Your Real Estate Career
Step-by-Step
Sales Guide to New Home Sales Success
About The Book
Building Partnerships helps agents learn how to select the best home builder for their clients. It emphasizes eight key factors that set one builder apart from another and teaches agents how to collaborate effectively with a builder’s team to achieve the best results.
Additionally, agents discover how builders introduce new designs to the market, the significance of meetings between builders and clients, and the main services that builders offer. The book provides guidance on choosing the right community, builder, and salesperson for both themselves and their clients. It also offers advice on sharing successful new home stories through social media platforms.
Overall, Building Partnerships is a comprehensive resource that truly prepares agents to succeed in the ever-changing world of new home sales.
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Learn How to Select the Right New Home Community, Builder, and Salesperson
About The Author
During my first 23 years in the home building industry, I held management roles at a national home builder, including positions in sales, marketing, merchandising, research, and product development. I also served as a regional president, overseeing $100 million in sales.
Then, for 15 years, I provided sales training and marketing expertise to over 100 home builders across the country. During that time, I was featured as a subject matter expert in well-known media, including Builder Magazine, Builder Radio, Realtor, Realty Times, The Real Estate Professional, Texas Builder, Texas Homebuilder, and Professional Builder.
In 2006, I wrote my first book, Building Results—The Ultimate Guide to New Home Sales. This book achieved that: it offered a fresh, practical approach to the new home sales process. It taught on-site salespeople how to create an environment that psychologically attracts potential buyers, guiding them to a deep understanding of customers’ needs and wants.
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What People Are Saying
”Bob Hafer’s latest book, Building Partnerships, is a comprehensive and practical roadmap for real estate professionals seeking to thrive in the competitive world of new home sales. With clarity and insight, Hafer breaks down the art of relationship-building between agents and builders, offering actionable strategies that elevate collaboration from transactional to transformational. Whether you’re just entering the industry or refining years of experience, this book delivers the mindset, tools, and confidence needed to create lasting partnerships and sustainable success.”
Chris Hartley, K Hovnanian Homes, Dallas Division, LLC